A funny thing happened on the way to the 1991 Northwest Food Dealers show. E.Z. Earl™ took his newly formulated coffee syrup line - Stirling Gourmet Flavors™ to introduce to the emerging espresso coffee industry. As a “booth grabber” he decided to serve up samples of his family-famous Red Hot Pups™ - little smoky wieners slathered in his original Blazin’-Hot Stuff™ sauce.

No surprise – the espresso “Java-heads” loved Stirling’s™ flavored syrups. Big surprise – the “Chili-heads” raved about his Blazin’ Hot Stuff™

Fifteen years passed, during which time Stirling™ became renowned as the world’s premier espresso beverage flavoring. In 2005, Stirling™ turned E.Z. Earl™ out to pasture. With way too much time on his hands the old cowboy donned his chuck-wagon apron, reached for his trusty Dutch oven, and once again brewed up his flavorful Blazin’Hot Stuff™ . Next he added a new Smokin’ Hot Stuff™ blend and headed back to the Northwest Food Dealers Show.

Once again the “Chili-heads” went crazy over his gourmet extra-hot cooking sauces. Soon thereafter, E.Z. Earl™ founded Branding Iron Foods™ , then hit the trail again to produce and market his popular creations.

So, as you sample E.Z. Earl’s™ hot sauces to experience the exquisite burn, always remember his words of wisdom to “Chili-heads” everywhere:

“Heat is neat – but savor the flavor”™